Services

We work with thoughtful brands to build strong foundations, refine visual identities, and create e-commerce experiences that are both beautiful and functional. Our work sits at the intersection of Shopify development, branding, and digital strategy - bringing clarity to complex systems and cohesion to growing businesses.

Branding & Design

Thoughtful brand identities and design systems that bring clarity, cohesion, and longevity to how your brand shows up in the world.

  • For brands building from the ground up.

    I create cohesive visual identities rooted in strategy and storytelling — from logo systems and color palettes to typography and brand usage guidelines. Every element is designed to support long-term growth and consistency.

    Best for: New brands, major pivots
    Timeline: 4–6 weeks

  • For brands evolving, not reinventing.

    A brand refresh refines what already exists — updating visual elements, clarifying direction, and improving consistency across touchpoints without starting from scratch.

    Best for: Established brands feeling misaligned or outdated
    Timeline: 2–4 weeks

  • For brands needing consistent creative support.

    I offer monthly retainers for ongoing graphic design needs including email templates, paid advertising creative, social assets, and print materials.

    Available as: Monthly retainers or project-based support

Web Design & Development

We design and build custom Shopify stores that prioritize clarity, performance, and long-term flexibility thoughtfully tailored to each brand.

  • A focused update for Shopify stores that need refinement rather than a full rebuild. This service improves visual consistency, usability, and overall polish while working within your existing structure — ideal for brands that feel slightly out of alignment but not ready to start from scratch.

    Includes:

    • Design refinements and layout adjustments

    • Section styling and visual updates

    • UX and navigation improvements

    • Mobile optimization

    • Light performance and SEO considerations

    Best for: Established Shopify stores
    Timeline: Approximately 1–2 weeks

  • A streamlined Shopify build designed to get thoughtful brands online quickly without sacrificing quality. Using a refined framework, I design and develop a clean, functional storefront that gives you a strong foundation for growth.

    Includes:

    • Shopify theme setup and customization

    • Homepage and core template design

    • Navigation and collection structure

    • Foundational SEO setup

    • Launch-ready configuration

    Best for: New brands, product launches, or small teams ready to move efficiently.

    Timeline: 1 week (with client materials prepared in advance)

  • A fully tailored Shopify experience built around your brand, products, and long-term vision. This service combines design, development, and strategic thinking to create a flexible, high-performing storefront that evolves with your business.

    Includes:

    • Custom Shopify design and development

    • Bespoke sections and templates

    • Metafields, product logic, and advanced customization

    • Performance and mobile optimization

    • QA, testing, and launch support

    Best for: Established brands, complex product offerings, or businesses ready for a more considered digital presence.


    Timeline: Approximately 4–8 weeks

Strategy & Consulting

High-level brand, e-commerce & marketing strategy shaped by real-world execution and performance insight.

  • Focused Shopify support for brands that need expert guidance without a full redesign. Whether you’re preparing for a product launch, refining SEO, troubleshooting technical issues, or improving usability, this service provides clear, practical solutions grounded in real-world e-commerce experience.

    Includes:

    • Shopify audits and optimization guidance

    • SEO and site structure recommendations

    • Product launch support

    • UX and conversion insights

    • Technical troubleshooting and strategic direction

    Best for: Brands needing clarity, problem-solving, or targeted improvements without a full rebuild.


    Timeline: Flexible - hourly sessions or half-day intensives.

  • A thoughtful, high-level approach to digital growth — designed to help you make confident decisions around channels, messaging, and long-term direction. This service focuses on aligning your brand with a realistic and sustainable marketing plan rooted in performance insight.

    Includes:

    • Brand and marketing positioning

    • Channel strategy (paid, email, organic)

    • Funnel and customer journey mapping

    • Launch or campaign planning

    • KPI and performance framework guidance

    Best for: Founders and teams preparing for growth, launches, or a clearer marketing direction.


    Timeline: Available for on-going help or 1 week projects

Photo Production

Art direction and photo production that translate brand vision into cohesive imagery for e-commerce, campaigns, and digital storytelling.

  • Clean, consistent imagery designed to support your online storefront and product storytelling. This service focuses on creating cohesive visual assets that feel aligned with your brand while meeting the practical needs of e-commerce — from product pages to marketing channels.

    Includes:

    • E-commerce product photography planning

    • Shot lists and visual direction

    • On-set styling guidance

    • Image selection and visual consistency support

    • Collaboration with photographers and creative teams

    Best for: Brands needing refined, consistent imagery for their Shopify store or product launches.


    Timeline: Approximately 1–2 weeks of planning, plus production scheduling.

  • Concept-driven photo production for launches, collections, and seasonal storytelling. Campaign work focuses on building a strong visual narrative that translates across web, email, social, and paid media while remaining cohesive with your overall brand identity.

    Includes:

    • Creative concept development

    • Moodboards and visual storytelling direction

    • Production planning and coordination

    • On-set art direction

    • Cohesive visual rollout guidance

    Best for: Collection launches, brand storytelling, and elevated marketing moments.


    Timeline: Approximately 3–5 weeks from concept to production.

  • Hands-on creative direction that shapes the visual language of your imagery. From composition and lighting references to product styling and overall mood, this service ensures that every visual detail aligns with your brand’s aesthetic and intention.

    Includes:

    • Visual concept development

    • Styling direction and prop guidance

    • Set and composition planning

    • Collaboration with photographers, HMU, and production teams

    • Brand-aligned creative oversight

    Best for: Brands seeking a cohesive visual voice across campaigns and e-commerce imagery.


    Timeline: Flexible — project-based or ongoing creative support

Get In Touch

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